Pepsi Logo Redesign
Not too long ago, Pepsi decided to redesign its logo.
I like it, I think they did a good job. I find it particularly interesting to see how the Pepsi logo, and logos in general, change over time.
From 1898 until 1962, the logo was all about the typeface – similar to Coca-Cola. Then it changed radically, and adopted the wavy red, white and blue.
Thinking about the new logo, I realized that what makes it look modern is that the typeface is thin and lowercase. And notice how the Pepsi orb lost its 3D-ish look, adopted in 1998. I think photorealistic 3D is out.
A complete analysis, with links and attribution, is at the Logo Design Love site.
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3 comments to “Pepsi Logo Redesign”
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21. January 2009 at 7:33 am :
Hello Edison,
Thanks for mentioning my post at Logo Design Love. I’d appreciate you not ‘hotlinking’ my images, which uses my server resources every time someone visits your page.
Instead, please upload the images to your own server.
Thanks.
21. January 2009 at 7:50 am :
The similarity to Obama’s campaign logo is pretty striking, don’t you think? I know that red, white, and blue and wavy isn’t a trademark of Obama’s, but it’s interesting.
Maybe I’ve just seen too much of Obama lately, so that *everything* has some Obama tie!
21. January 2009 at 9:04 am :
@David – No problem, I just uploaded them to my server. Keep up with the great work. I will copy them to my server next time.
@Mike – Yep, it does look similar now that you mention it. I hadn’t thought of that but you are right. I saw a great blog post somewhere from the guys who designed the logo and the evolution it went through. I don’t remember where I saw that. Bummer!